The Oxford Dictionary states that ” ideology is a system of ideas and ideals, especially one which forms the basis of economic or political theory and policy.”
Film makers plant ideological messages to make the film be explicit or implicit.
Wall-E is an example of implicit ideologies. From the title of the movie the audience have no idea that they are about to watch a hyperreal version of the future with regards to global warming. The film shows us a warning of what the future could hold where all humans have left earth in an attempt to let technology clean up and fix the problems that the humans have created. They used a slow moving camera in the opening scene with uplifting music which eventually dies down as the camera moves closer to earth showing all the mounds of trash everywhere. One part of the film that stands out is when Wall-E watches “Hello Dolly” he sees the bright, happy and cheerful past that once was and watches it continuously. Just by looking at the most poster and reading the headline “After 700 years of doing what he was built for, he’ll discover what he was meant for” you really do not have a big inclination on how hyperbolic the movie is going to go, especially with the humans who have left earth and now are so reliant on technology that they can no longer stand up or even eat without assistants.
Fahrenheit 9/11 is a documentary film by Michael Moore. IMDb states the film as ” Michael Moore’s view on what happened to the United States after September 11; and how the Bust Administration allegedly used the tragic event to push forward it’s agenda for unjust wars in Afghanistan and Iraq.” This film shows explicit ideologies more obviously than the implicit films. During the film Moore narrates what happened during the time George W. Bush was told “the nation is under attack”, it shows footage for Bush sitting reading ‘My Pet Goat’ to elementary students in Florida while Moore continues to narrated what could have been going through Bush’s head…”i’ve been hanging out with the wrong crowd.” One review from about.com describes the film as “equal parts entertaining and infuriating”.
http://www.esfmedia.com/page/Wall-E+-+Ideology
http://worldfilm.about.com/od/documentaryfilms/fr/fahrenheit911_2.htm
Cinema and Society 2012 